Electrum Marketing Simplifies FDIC Assisted
Transactions with Comprehensive
March 24, 2010 02:03 PM Eastern Daylight Time
FORT LAUDERDALE, Fla.--(EON: Enhanced Online News)--Electrum Marketing, a branding company
specializing in financial institutions, has compiled a useful Bank Mergers & Acquisitions Communications Manual that
simplifies the process for banks poised to purchase troubled institutions.
“After working with banks as they were either acquired by a bank or acquiring other banks, we’ve been on both
sides of the fence,” said Electrum President and CEO Ellen Schlafer. “It can be incredibly exciting or terribly
unsettling depending which side you’re on. We have created a thorough communications package that addresses
key messages to employees, customers and the market in a sensitive and positive manner.”
Although communication to customers, employees, and the public during a bank acquisition is important, it is only
one piece in the complex puzzle. Other components of the manual include a comprehensive communications
checklist that ensures even the smallest detail isn’t overlooked, a budgeting template to eliminate surprises, and
most importantly – a well executed timeline.
“Timing is everything during an acquisition,” said Schlafer. “You have to accomplish what you can during due
diligence and have everything else ready and waiting until you get that call on Thursday that says you’ve been
approved to move forward with the acquisition. From Thursday to Monday, you’re basically rebranding a bank.
That’s not a lot of time – but it’s enough time if you’re prepared.”
Using a six phase marketing and public relations plan from pre-bid planning and due diligence to post-
acquisition customer retention strategies, Electrum Marketing provides and coordinates processes that optimize
customer retention and employee integration resulting in a stronger brand.
In addition to their experience creating and implementing marketing strategies for banks, the Electrum te