Charles L. Thomason
MKT 595 - Internet and Interactive Marketing
DePaul University
Sunday, May 16, 2010
What is Cinemaxis?
•social networking site for emerging
filmmakers
•a place to connect and share
Sunday, May 16, 2010
Web 2.0
•People and ideas can be virtually
connected through shared interests
•Niche markets are now the key
targets for marketers
•Small is the new big
Sunday, May 16, 2010
project yourself
Sunday, May 16, 2010
Problem Definition
•Independent filmmakers are afraid
to put their work on sites like
YouTube and Vimeo.
Sunday, May 16, 2010
Problem Definition
•no fee
•no real benefit
•not secure
•rules of the industry
Sunday, May 16, 2010
Problem Definition
•Whether it be shorts or feature
length films, the independent film
industry still uses the “Press
Package” as the standard device
with which to send and receive films.
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$ ≠ success
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Problem Definition
•IMDb
•Vimeo
•Baseline
Sunday, May 16, 2010
Problem Definition
•theauteurs.com
•filmcommunity.com
•openindie.com
•filmclick.com
Sunday, May 16, 2010
Solutions
•Networking
Sunday, May 16, 2010
Solutions
Description | Comments | Cast & Crew | Share
Sunday, May 16, 2010
Solutions
Description | Comments | Cast & Crew | Share
IMDb-esque record of
names and
responsibilities
Sunday, May 16, 2010
Solutions
Description | Comments | Cast & Crew | Share
IMDb-esque record of
names and
responsibilities
Cinemaxis
user profile
outbound link to
private website
Sunday, May 16, 2010
User Profile
User Profile | Bio | History | Portfolio | Contact
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Solutions
•Portfolios
•Production Profiles
•Branding
•Blogs
Self-promotion
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Solutions
•Societies
•Channels
Interaction
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Costs
Sunday, May 16, 2010
Costs
•Guest = $0.00/year
•Fan = $10.00/year
•Filmmaker = $25.00/year
•Professional = free?
Membership Levels
Sunday, May 16, 2010
Costs
•Labor/talent
•Advertising
Other considerations
Sunday, May 16, 2010
Benefits
• Access to the most innovative, hospitable,
and powe