the arrival of a true
Access to work emails on mobile devices, using voiceover IP at work or tracking
company news on social media are second nature in today’s world. Some might say that
together these elements are enough to constitute a digital workplace. We disagree.
A dramatically changing workplace
In 2013, Avanade explored the four technology trends
that were driving changes and opportunities in the
way that we work and pushing organizations to
redesign the processes they used to conduct business
(see Work Redesigned: a strategy for seizing new
opportunities). Today the focus has shifted to the impact
of digitization on both the workplace itself, and the roles
that people will play within that digital workplace.
Will the traditional office as we know it exist in the
future? What will the digital workforce of the future
look like? What are the business benefits of a truly
digital workplace? In our latest research, we explored
these topics and others. We wanted to understand how
companies define a digital workplace, the benefits that
leading-edge companies are realizing, the challenges
that they foresee or may have encountered, and the
changes that they anticipate on the horizon.
The key question that remains is: Are organizations ready?
Based on our research findings, the short answer is no.
To start with, there is widespread confusion in the
marketplace about what a digital workplace actually is.
Eighty four percent of respondents incorrectly believe that
email and social media capabilities are all that is required
for a digital workplace. We define a digital workplace
as one that empowers employees — regardless of their
location — to drive business advantage by using digital
tools and intelligent context. Simply put, employees can
access the information and resources that they need
anytime and from wherever they are, in order to do their
jobs more effectively. It