ERIN HARNISCH
Contact Information:
erinharnisch@gmail.com
www.erinharnisch.com
LinkedIn: http://www.linkedin.com/pub/7/12a/818
QUALIFICATIONS SUMMARY
Results driven marketing professional with proven ability to quickly execute sales driving
strategies based on current trends and target customers.
EXPERIENCE
Macy’s Chicago, IL
Senior Event Specialist-Chicago and Detroit 02/05-Present
•
Implement nationally-recognized events with high profile celebrities including
Beyoncé, Sarah-Jessica Parker, Prince, Jennifer Lopez, Martha Stewart
• Communicate merchandise differentiation, newness, category dominance and
trend authority through innovative advertising and events
• Led reinvention of 150 year old brand through community partnerships, targeted
marketing, media relations and focus on high value customer segments
• Relentless attention to marketing ROI, measured by sales, attendance, traffic,
media impressions, and community relations
Marshall Field’s Chicago, IL
Merchandise Presentation Manager 02/03-02/05
• Developed high impact activities to achieve aggressive sales plans during major
events and achieve market differentiation in a store with $205 million in annual
sales
• Executed merchandising strategies to drive 15% sales increase for 2004, focusing
on areas with high gross margin contribution
•
Initiated strong partnerships with vendors, selling managers and corporate
executives to create enthusiasm and support of merchandising goals
Marshall Field’s Milwaukee, WI
Selling Manager