AMENDED AND RESTATED KEY ASSOCIATE STOCK OPTION PLAN
as of May 24, 2000
1. Establishment, Continuation, and Purpose. On November 9, 1983, the Board of Directors (the "Board") and
the shareholders of Acxiom Corporation (formerly CCX Network, Inc.) (the "Company") approved the adoption
of the CCX Network, Inc. Incentive Stock Option Plan and the CCX Network, Inc. Nonstatutory Stock Option
Plan. Such plans were amended and restated effective as of April 22, 1987 so as to combine the two separate
plans into one plan (the "Plan") and to comply with certain provisions of the Tax Reform Act of 1986.
Subsequent amendments were adopted on July 20, 1988; January 30, 1991; May 26, 1993; May 24, 1995, July
23, 1996, May 28, 1997, and May 24, 2000. The purpose of the Plan is to further the growth and development
of the Company and any of its present or future subsidiary corporations, as hereinafter defined, by granting to
certain key associates of the Company and any subsidiary corporation, as an incentive and encouragement to
stock ownership, options to purchase shares of common stock of the Company, $.10 par value ("Common
Stock"), thereby offering such key associates a proprietary interest in the Company's business and a more direct
stake in its continuing welfare, and aligning their interests with those of the Company's stockholders.
2. Administration. The Plan shall be administered by a committee (the "Committee") of no less than two
"disinterested" (as that term is defined in Rule 16b-3 of the Securities Exchange Act of 1934, as amended (the
"Act")) members of the Company's Board of Directors. The Committee is authorized to grant options on behalf
of the Company as hereinafter provided, to interpret the Plan and options granted pursuant to the Plan, and to
make and amend such regulations as it may deem appropriate.
3. Grant of Options. Options to purchase shares of Common Stock shall be granted on behalf of the Company
by the Committee from time to time a