ROCHESTER, N.Y. — Bausch &
Lomb is making a big push in
cause marketing, tying its brand
identity together with the Susan G.
Komen for the Cure breast cancer
awareness group. The company
most recently announced a fall pro-
away 40 limited-edition pink
contact lens cases.
Visitors to www.renucares.com
who download a coupon for ReNu
MultiPlus contact lens solution
will be automatically entered to
win one of the limited edition
Crystallized contact lens cases.
Bausch & Lomb will also donate
$1 to Susan G. Komen for the
Cure for every coupon that is
redeemed at a retail store.
MORRISVILLE, N.C. — Im-
plus Footcare introduced a
new look across its Airplus
foot device line and coupled
that with a new tag line: “We
stand for comfort.”
Included with that brand
repositioning are two new
products. Airplus GelCell
Insole has more than 100
massaging cushion cells that
more evenly distribute pres-
sure and provide better
shock absorption. And Air-
Plus CoolMax helps wick
moisture from the body. The CoolMax technology is
licensed from Invista, Implus executives reported, and
already enjoys an 82 percent brand recognition.
Implus introduces new look,
products for AirPlus line
NEWTON SQUARE, Pa. — Boiron USA intro-
duced a new 2.6-ounce SKU to its Boiron
Arnicare family of products. With the active
homeopathic ingredient Arnica montana,
Arnicare is indicated for the relief of pain,
swelling and discoloration from bruising.
According to the company, Arnicare sales
were up as much as 31 percent, reaching $2.9
million across food, drug, mass and the natu-
ral-product supermarket channels for the 52
weeks ended March 22.
This summer, the company launched a new
ad campaign targeting women over 35 years
old who exercise at least twice a week and are
heavy users of topical analgesics. The media
campaign includes ads in leading women’s
magazines, including Natural Health, Fitness,
Ladies’Home Journal and Family Circle.
Boiron expands its Arnicare
offering after sales boos