Low - $700.00 (If computer and printer is financed). Home-based ope
High - $4,000 - $10,000 Buy equipment and set up office.
Break - even time - 90 days to 6 months
Estimate of Annual Revenue and Profit
Revenue $20,000 - $250,000
Profit (Pre-tax) $16,000 - $110,00
An Exploding Market
According to recent estimates by business consulting firms this market
has grown from roughly 3 million in annual sales in 1985 to almost 3
billion in 1991, and there is no end in sight. One of the real opportu
nities and challenges of this business is the fact that there are stil
l millions of clients out there that as yet do not even know that they
need the services of a dekstop publishing service.
Desktop publishers use computers, laser printers and sophisticated
software program in the preparation of high quality graphic materia
l. The price of the equipment used is continuing to come down drama
tically, therefore the start-up estimates may be high. The quality
of graphic material which can be produced in this manner is so high
that only a professional can detect the difference between materia
l designed by desktop publishing and material which has been types
et. The latter has a somewhat higher resolution which is not notice
able to the naked eye. Much of the material you see in newspapers s
uch as USA Today and magazines was prepared through desktop publishing.
Desktop publishers prepare graphic materials such as: brochures, fly
ers, full page advertisements, newsletters, books, proposals, forms
and much more. Some desktop publishers will also perform word proces
sing services for their clients. While some desktop publishers will
prepare almost any kind of graphic material, many will specialize in
one or more, such as newsletters.
While prior computer knowledge is a plus anyone who has a desire to
learn the operation of a computer can acquire the ability to become
a desktop publisher.
Quality laser printers which a few years