Tips for Improving Your Content
Research from the Content Marketing Institute shows that 81% of businesses who document their
content marketing strategy align their teams around two things: a common mission statement and
goals. An additional 81% said that recording their strategy makes it easier to develop and produce
Creating a strategic content marketing plan takes time, but when done well, not only will content
creation be easier, you’ll achieve your goals faster!
Create authenticity through subject matter expertise
When it comes to content, authenticity is key. If your content does not showcase your brand
personality or the value you provide to your customers, it’s time to make a change.
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Companies that are not authentically themselves — in all aspects of their business — will eventually
suffer. Potential clients and customers will see right through the fluff and lose trust in your brand.
While creating your content, provide value by aiming to educate or engage your prospects. In doing
so, you will establish trust and credibility with potential customers.
Ways to incorporate authenticity into your brand:
Align your content with your company’s mission
Infuse your brand’s personality into your writing without adding industry jargon
Engage with your audience to further build trust
Write with people, not just search engines, in mind
Identify subject matter experts within your organization and ask them to write on topics they know
Produce relevant content
According to the Marketing Insider Group, “Nearly half of consumers won’t spend time with branded
content if it’s not relevant to their interests.”
As a marketer, it’s essential to create high-quality conte