Effective Presentation Skills
Putting your message across – a Case Study
The Corporate Sales presentation sets the mark for an organisation. It identifies the positioning, the strengths and
the benefits that their clients will gain. Putting your presentation together and ensuring your message is cleanly
and accurately conveyed is key. In our view, anyone can learn how to give confident, convincing and compelling
The tailored coaching provided by us has proven to be far more effective than the more generic courses on
Presentation Skills. We focus on the individual’s own style and on the objectives of a specific presentation.
This case study looks at the re-development and implementation of a corporate presentation that we carried out
on behalf of a major technology services vendor. To protect the innocent, we will call them ABC.
Have you ever sat through a presentation and wished
that you were somewhere else?
Or worse still, have you ever given a presentation
and felt that your audience was wishing you were
In this age of the internet, email and tele-conferencing
it is often easy to forget how powerful and important
the traditional presentation can be. However, many
people including senior directors and even
experienced salespeople do not enjoy public speaking
and miss a great opportunity to win friends and
Giving a really great presentation starts by defining
your objective then looking at the message(s) you need
to convey and the audience to whom you are speaking.
Then adding the visual aids and the public speaking
skills to get that message across effectively.
This case study looks at just one of the many corporate
sales presentations we have helped to create and the
follow-on coaching we have provided to ensure the
message hits the spot. This particular client is an ISP,
we will call them ABC.
At ABC they had realised that they needed to move
up market to gain more large-scale corporate accounts
and move away from the telephone as their standard