Intro to Entrepreneurship & Innovation
ENTR20000 Spring 2010
Henry (Hank) Feeser, Ph.D.
Course blog: www.thinkbeta.com/blog
Course Web Site: www.entr200.com
Course e-mail: email@example.com
Office & Hours: BDM Center 220A – before/after class & by appointment
Required Textbook: Entrepreneurship: Successfully Launching New Ventures Third Edition
(2010), Barringer & Ireland (ISBN10: 0136083536 | ISBN-13: 9780136083535)
Who Should Take This Course?
You should, if you expect to: 1) start a business; 2) join an established company to create a new
market; or 3) take a sales, marketing or engineering job in an entrepreneurial company of any
size. For example, Cisco, Google, Electronic Arts and Microsoft are very entrepreneurial, even
though they are all multi-billion dollar global technology companies. All of them routinely
engage in the act of Market Creation which separates an entrepreneurial marketing organization
from one that is just selling new products to the same old customers.
The course will also be useful if you expect to work with intrapraneurs or entrepreneurs. For
example, it will be useful to someone working for a strategy consulting firm, systems integrator,
or investment bank that wants to market its services to startups or global high tech businesses
around the world.
This course is not for you if you like stability and predictability. You will be severely
chastised for using the word “Exactly” as in “exactly what type of company should we consider
for the course CRV submission.” Exactly is not a word or concept that in general applies to
things entrepreneurial. Exactly is a luxury that most entrepreneurial companies do not enjoy.
The “correct” answers to most entrepreneurial questions are not given at the end of the book for
It is highly recommended that you NOT consider this course if you can’t work in teams, don’t
like ambiguous answers or are afraid of speaking to a large gro