Editor-in-Chief of Wired Magazine Promotes Freemium Business Model on Wix
Website
Chris Anderson, editor-in-chief of Wired magazine, wrote a book about the Freemium model. He
offers a free audio version of the book on a site created with free website builder Wix.com.
New York, NY, August 25, 2010 --(PR.com)-- Many modern and innovative companies employ what is
known as the Freemium model: Skype, Pandora, Linked In and Flickr, to name a few. The idea behind
Freemium is to offer a core service or product for free while charging a premium for advanced or unique
features. Chris Anderson, Wired magazine's editor-in-chief, wrote his book "Free: The Future of a
Radical Price," about the Freemium model.
A Match Made in Heaven
A loyal subscriber to his own theory, Anderson provides a free audio version of his book at
www.freemiumbusinessmodel.com, a Flash website that was built by Wix.com. A match made in heaven,
Anderson and Wix both promote and participate in the Freemium model. Anderson's site was created as a
free resource for Wix users interested in the Freemium model.
Wix is a start-up company that developed a tool for the easy creation of personalized Flash websites. The
tool consists of a free website builder available online, to anyone who follows a simple registration at
Wix.com. Once inside the tool, users are exposed to a rich collection of free design elements that they can
use to create a fully -customized free website with a simple drag & drop process.
The Value of Freemium
Offering a valuable product or service for free is a powerful way to generate a buzz, build a customer
base and establish a brand. Freelancers, entrepreneurs and small business owners can all benefit from the
Freemium model. Anderson describes the challenge presented to businesses using the Freemium model,
as deciding what to offer for free, and what to reserve as a Premium feature.
In the Wix Freemium business model, users can design and publish their own Flash websites under the
Wix domain. To connect to a personal domain free of the