Citi ThankYou Rewards Receives COLLOQUY’s
‘Master of Enterprise Loyalty’ Award
Popular Loyalty Program’s Enterprise Loyalty Strategy Chosen by Industry Peers as Best-in-Class
September 20, 2010 08:03 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--Citi ThankYou Rewards, one of the world's largest loyalty
programs, today announced it has been named the winner of COLLOQUY’s Master of Enterprise Loyalty award.
This recognition honoring extraordinary innovations in the loyalty industry was voted on by COLLOQUY magazine
The Master of Enterprise Loyalty award is given to the company that can best demonstrate that its enterprise loyalty
strategy had been adopted and integrated across the enterprise. In order to win the award, Citi ThankYou Network
effectively demonstrated the following five characteristics:
l Created customer-specific insights from transactional data and collected customer preferences
l Leveraged these insights to develop enterprise-wide customer strategies, including creating customer segments
that reflect their existing and potential value
l Focused the organization’s entire retail or service offering based upon customer-specific insights including:
merchandising, pricing, new product/service development, operations, marketing, customer experience, store
layout/design, and store locations.
l Aligned the company’s operational structure to better serve customer segments
l Incorporated customer-based metrics as a measure of corporate performance
“This recognition highlights our unwavering commitment to ensuring that our customers are receiving a best-in-class
experience with our loyalty initiatives,” said Terry O’Neil, Executive Vice President, North American Cards, Citi.
“To be selected by our peers in the loyalty industry from an outstanding group of finalists is a true honor and speaks
volumes about always placing our customers first.”
The COLLOQUY Loyalty Awards were presented at the 8th Annual COLLOQUY Summit held September 16 at