RAC Benefits Plus Agreement
BY THIS AGREEMENT made this 12th day of June, 2009, Benefit Marketing Solutions, L.L.C., an
Oklahoma Limited Liability Company, (hereinafter called “BMS”) and Rent-A-Center Texas, L.P., a
Texas limited partnership for itself and the benefit of its affiliates (hereinafter collectively referred to
as “ RAC”), mutually warrant, covenant and agree as hereinafter set forth.
1. RECITATIONS. The basis and purpose of this Agreement is as follows:
1.1 THE PARTIES. BMS is primarily engaged in supplying marketing services and benefits to
organizations, which said services are intended to enhance the ability of such organizations to
attract and retain customers. RAC is primarily engaged in providing its services to the public and
desires to employ the assistance of BMS.
1.2 PURPOSE. Pursuant to an agreement dated December 20, 2006 (the “Original Amended
and Restated Agreement”), the parties entered into a transaction whereby BMS supplies the
benefits, as herein defined in Exhibit “A” (hereinafter the “Benefits”), to RAC’s enrolled
customers (hereinafter the “Customers”). BMS and RAC desire to amend and restate in its
entirety the Original Amended and Restated Agreement as set forth effective March 1, 2007
unless otherwise stated.
2. BMS’S DUTIES. BMS hereby agrees to supply RAC certain services and perform certain duties
2.1 CUSTOMER SERVICES. BMS will supply to Customers in all states other than California,
Wisconsin, Indiana, the Commonwealth of Puerto Rico or Canada in cooperation with RAC,
those items of Benefits as set forth in Exhibit “A.”
2.2 TRAINING. BMS will provide such training as reasonably necessary to familiarize the RAC
employees with the Benefits.
2.3 ADVERTISING, MARKETING, ENROLLMENT AND FULFILLMENT CONSULTATION,
APPROVAL AND BUDGET. BMS will provide assistance as reasonably requested by RAC in
the design, selection and preparation of copy and artwork, for all materials use