Affiliate & SEO Synergy
Created by Adam Lee
Created by: Adam Lee
© No Pork Pies Ltd.
Welcome to No Pork Pies’ first whitepaper on how to create synergy between Affiliate Marketing and
Search Engine Optimisation.
This is not meant to be a guide to Affiliate Marketing or to Search Engine Optimisation. No Pork Pies are
not an affiliate marketing agency and wouldn’t expect to know much more about affiliate marketing as
they do about advertising (that isn’t very much!).
No Pork Pies are a ‘Digital Discovery Agency’. We work on Search and Social Media integration
resulting in this paper focusing on how Affiliate Networks can be used to help SEO positions and also
(importantly), not damage current Affiliate procedures.
No Pork Pies usually focus our attention on adding information to our website blog or use our Facebook
Page to keep our friends up to date on industry news, but as this was such a large piece of work we
decided it would be best to bulk it up a bit and put it into a document for all to read and use when
required. We plan on doing this for a number of subject areas so if you have any suggestions please let
Affiliate Marketing is becoming a popular method for online retailers to syndicate out the best deals to a
larger online market. Potential customers searching for the best deals on insurance, computers,
healthcare and a number of other products or services can all visit an affiliate site for the best deals, and
some of these affiliate sites are becoming larger than the companies offering the service, take
MoneySuperMarket.com for instance!
No Pork Pies saw this area as a potential area to target for Search benefit and after a lot of time
researching and playing came up with the following solution. Hopefully it will work for you, but we will be
happy to talk to anyone that has other ideas.
No Pork Pies