An e-commerce primer
White paper
E commerce primer
1
Version 2.1 7/8/2006
An e-commerce primer
Contents
INTRODUCTION..............................................................................................................................................3
YOUR OFFERING ............................................................................................................................................3
WHAT PRODUCTS ..............................................................................................................................................3
EXPAND YOUR PRODUCT RANGE WITH DROP SHIPPING......................................................................................3
PRICING.............................................................................................................................................................3
SERVICE ............................................................................................................................................................4
RETURNS...........................................................................................................................................................4
WHAT YOU NEED TO DO ....................................................................................................................................4
MARKETING ....................................................................................................................................................4
ORGANIC SEARCH ENGINE TRAFFIC ...................................................................................................................5
PAY PER CLICK (PPC).......................................................................................................................................5
RETURNING CUSTOMERS ..........................................................................................................................