In the not too distant past, launching a business was a daunting task. It meant setting up a shop in a visible place where customers could arrive to check out and hopefully purchase your products or services. With the advantages offered by online selling, all of that has changed!
You needed to order supplies, keep the shop clean, heated and ventilated. You virtually always had to be present, like it was a little baby and you were a single parent. All of these factors assuming that your products would start selling within only in weeks rather than months of starting up.
So anyone planning to establish a business should consider all the factors... and make a decision about whether the risk is too high or the guarantee of success too low. Today with the lower overhead cost of running an online or 'virtual' business, its much more affordable to get up and running. And you can be in profit within days!
Table Of Contents
The Art of Selling
Show Customers the Value
Be Authentic, Responsive, and Real
Lead; Don't Sell
Take Advantage of Social Networking
Establish a Long-Term Relationship Through E-mail Marketing
Reassure Your Customers
Take the Lead in Your Niche
Give It Away
Heavy Duty Online Selling
Imagine a row of cramped stalls on the dusty road somewhere in the
Middle East, several hundred years ago. The stalls sit side-by-side
on both sides of a dusty street. Some people in the crowd are simply
going from one place to another, and some have come to purchase
a particular item. The vendors use all sorts of schemes and
strategies to get the attention of the passersby and draw them to
their own stall rather than to their neighbor’s. Each vendor must
convince one person at a time t