“Edgecast has done an excellent job of keeping our site faster than our competitors.”
- Jason Calacanis, CEO, Mahalo
Case Study - Mahalo
Application
Accelerating the global
performance of the leading
human-powered search engine.
Challenge
Mahalo wanted to improve
the performance of their site
to enable users to receive
relevant search results more
quickly. This would facilitate
a corresponding increase in
search volume, expanding their
reach, their brand equity and
their bottom line.
EdgeCast Benefits
With EdgeCast’s global CDN,
Mahalo improved their
speed and delivery metrics
significantly. This resulted in
millions of additional searches
in the same amount of time -
improving the user experience
and increasing Mahalo’s
potential revenue.
Mahalo Accelerates Site Performance
with EdgeCast Content Delivery Network
EdgeCast’s CDN improved Mahalo’s site performance by
reducing load times by more than 60%
Mahalo is a human-powered search engine that creates
organized, comprehensive, spam-free search results for
the most popular search terms. Mahalo prides itself in its
presentation, timeliness, relevance, and intelligent editorial
process. In response to most popular search queries, users
expect a selection of results that are far more thoughtful and
relevant than other automated search engines.
Mahalo’s leadership team wanted to reduce the load time
of the site in order to increase the site’s capacity. A majority
of the site’s traffic was text and small objects, with a small
number of supporting images. Additionally, Mahalo wanted
to expand its global reach, ensuring speed and availability to
users around the world.
In today’s world of instant response and immediate online
gratification, users have little patience for slow-loading
sites. It’s therefore essential that a search engine presents
its results quickly and empowers the user to select the
appropriate results and move on. Search engine result
pages frequently contain objects that are downloaded f