Connection, Performance, Impact
MovIng forward 20 09
U.S. Department of Commerce
International Trade administration
What is the impact of our work? Every day, the U.S. Commercial Service
delivers value to our clients and the American public in the form of
counseling, advocacy, market research, matchmaking, education and
more. The impact of this work ripples throughout the U.S. economy—
broadening and deepening the U.S. exporter base, removing obstacles
to the export success of U.S. small and medium enterprises (SMEs) and
advancing U.S. business interests abroad.
To connect our organization’s performance more directly to the overall
performance of the U.S. economy, the U.S. Commercial Service has
aligned our performance metrics with relevant Census data to measure
the number of U.S. SMEs that export for the first time or begin export-
ing to new markets. This adjustment, and the associated operational
implications, will ensure that we can answer the question, “What is the
impact of our work?” in terms that are meaningful to Congress and U.S.
This report recaps our success in helping U.S. exporters in 2008 and ex-
plains how we’ll continue to evolve—through investment in technology,
alignment of performance and metrics, reallocation of resources, and
generation of market intelligence—to deliver the best export assistance
possible in 2009 and beyond.
Disclaimer: The U.S. Commercial Service does not endorse the companies or organizations mentioned
in this report. Company and organization names are used throughout this document for informational
purposes only. All images in this report are either owned by the U.S. Commercial Service, used with
permission, or, to the best of U.S. Commercial Service knowledge, are in the public domain.
A Message from the Acting Director General
The U.S. Commercial Service Network at Work Today
Success by the Numbers
Success Story: Nos Vemos Greetings
Broadening and Deepening the U.S. Exporter Base