Why Pay Attention to your Old Customers
Everywhere you look, despite our hard economy, businesses turn up like mushrooms. It seems that no one is bothered by the recession and instead
invests their only money on just about any business they like. Unfortunately, only a few of these businesses make it on top.
Businesses, no matter how small they are, are sizable investments that still require capital. In the past, starting a business is easy as people have the
luxury of spending money not only on their needs but their wants. But it seems that the economy is not as good as it used to be. The hard economic
times is here wrecking havoc in everyone's finances. But nonetheless, many are still seeking to be entrepreneurs. If you are among those looking to
build a business in today's hectic times, there is one marketing strategy that you should practice at all timesâ€”paying attention to your customers.
Let's say you've finally attracted the customers you want perhaps with your enticing custom business cards or brochures. Do you just leave them after
the sale is completed and hunt on new prospects or nurture your relationship with them?
Experts agree that when it comes to maintaining a successful business, it is more important to keep old clients rather than gather new ones all the
time. In today's tight economy, you would not want to miss out on opportunities, right? But when you neglect old customers, you are missing out on
business opportunities in your own backyard. You run the risk of losing sales from past customers that won't need persuading to make a purchase.
Curving and maintaining relationships with past clients is important for three reasons:
Offers increased business opportunities. As mentioned earlier, past customers don't need further prodding to purchase from you. They are already
satisfied customers that will buy in an instant they see a good deal. This makes the sale cycle shorter and the coming in of money faster. Have you
ever experienced a past customer choosing to buy from your competitor prod