The sounds blare from the set in Miami, Florida. It’s the video shoot for “My Chopper,” Joe
Hound’s song produced by Cool & Dre on their Epidemic imprint, featuring Dre.
Cool & Dre are the dynamite production duo that’s taken the hip-hop industry by storm. In the
past, they’ve produced hits for The Game, Mary J. Blige, Fat Joe, and Young Jeezy, Ludacris,
Jadakiss, Mariah Carey and DJ Khaled’s single, “Brown Paper Bags.” Most recently, Dre, who is
also an MC, upped his profile with a Rick Ross feature on the aptly titled “Chevy Ridin’ High,”
with verses that are an ode to their native Southern donk culture.
“She can’t believe I’m in a Chevy, even though I’m rich man.”
The car culture references on “Chevy Ridin’ High” aren’t for show. Cool & Dre love cars, and
true to Miami classic style, 1970s Chevrolets are at the top of their list.
The engines in the background are audible—Chevelles and the whir of motorcycles chortling. As
usual, Cool & Dre are grinding in the evening hours, but mixing in a bit of what they love
doesn’t make the job feel like work.
“Of course we’ve got to bring the Chevys and the donks,” Cool says.
Cool climbs inside his 2007 Cadillac Escalade, finding a place to speak in the quiet cabin; the
background noise disappears, except for Shark Tale (DreamWorks SKG, 2004) playing on the
DVD screen in the backseat for his three-year-old daughter’s amusement.
“I’m in the ’07 Escalade with the Strut package, with a grille package, sitting on the 26-inch Giovannis,”
Cool explains. “We’ve been Escalade fans since they came out with the new body
shapes. We each bought pickups; I bought a white pickup, and he bought a black pickup. We got
rid of those, and they redid the body again. So we said, let’s get two more.”
The bikes are the glossier part of the video outfit. “You can just cruise on the chopper,” Cool
says. “I’m not a big motorcycle guy. I got a crash course for the video.” Today he’s amped about