Presented by Daniel Toriola
Niche keywords may be fewer in number but they have fewer competing web pages. If you have a web page that
is based on niche websites you are going to have a greatly increased opportunity to land on the top rankings of
the major search engines.
Click here to know more
Affordable Business Web Hosting - Only 41 cents / month Onwards. Plus $5200 Worth Of Freebies! Nobody Can
Beat Our Rates. Period.
Click here to know more
Choosing Successful Pay Per Click Keywords
By Carl Davidson
When you choose key words for search engine optimization of your web site, it's a good idea to
choose general keywords that will draw a lot of exposure. After all, you aren't paying for each site
visitor, so the more the better. For example, the keyword "internet marketing" gets about 22 million
searches per month. This is a very general keyword, but the idea with free searches is to draw even a
small portion of these prospects to your site. Since it's free, the more the merrier.
Long Tail Key Words
However, when you are paying per click, your strategies should be different. General keywords draw
lots of clicks (that you pay for) but usually result in low conversion rates as they draw people with a
very wide variety of needs. A better strategy is to use "log tail key words" that less people will click on
but those who do will be more interested in your products or service. For example, if you set up a pay
per click campaign for the keyword "internet marketing", you would show your ad to about 22 million
web surfers a month. This would be very expensive if used in a pay per click campaign. How do you
choose successful long tail keywords that will draw a crowd of better prospects without making you pay
for thousands of tire kickers?
Number Of Impressions
Long tail keywords draw less impressions and may seem "puny" when you look down a list of words.
We are often mesmerized by key words with millions of impressions per month. The truth is that a long
tail keyword that is specialized to your service is fa