China Post Group and Acxiom Sign Cooperation
Agreement to Expand China’s Direct Mail and
Database Marketing Business
August 10, 2010 10:02 AM Eastern Daylight Time
BEIJING--(EON: Enhanced Online News)--Acxiom® Corporation (Nasdaq: ACXM), a global leader in marketing
technology and services, today signed a strategic cooperation agreement with China Post Group to jointly expand
China’s direct mail business by leveraging database marketing services. Li Guohua, Vice President of China Post,
John Adams, Acxiom Global COO and executive vice president, and executives from both parties attended the
Li Guohua said, “Although the direct mail industry has grown over the past few years, it is still in a development
stage. Because of the proactive promotion by China Post, the value of direct mail is being recognized by more and
more companies and is being applied to such areas as product promotion, communication channels, customer
relationship management and market research.” In the past five years, China Post has helped China’s coastal small to
medium-sized enterprises develop markets and increase business through database building and direct mail
programs. “Through the partnership with Acxiom, China Post expects to leverage advanced data analytics
technology and marketing concepts, enhancing China Post’s full range of services to create “one-stop” capabilities.
Most important is to provide China’s enterprises with high-quality direct mail service, to increase marketing precision
and accelerate the efficient communication of business information,” Guohua concluded.
“Our strategic cooperation with China Post is based on creating precise and efficient database direct mail services,
thus helping China Post to optimize their information with the data management technology of Acxiom,” Adams said.
“Not only are we laying a solid foundation for China’s direct mail service, we are looking forward to working
alongside China Post to deploy our full range of technology and expertise in mu