American Clearinghouse Unveils Online Mapping Tools to Help Focus Direct
Mailing List Campaigns
The new American Clearinghouse Inc. website allows users to run counts and buy mailing lists,
using advanced mapping technology that can generate target area maps and calculate drive
times for planning direct mailing list campaigns.
Louisville, KY (PRWEB) June 27, 2009 -- American Clearinghouse, providing clients with direct mailing lists (
http://www.americanclearinghouse.com) and counts, unveils their new website tools. The American
Clearinghouse website now incorporates advanced mapping technology that enables each user to select specific
areas and target groups. By using the interactive features on the site, users can obtain precise online counts in
seconds, with the simple click of a mouse. All of these features are now easily accessed from the company's
Demographics for direct mailing lists can be selected using the site's freeform mapping tools. Criteria can be
narrowed down by state, county, zip code, carrier routes, metropolitan areas, specified radii from a particular
address, and more. The targeted population group can then be narrowed down, via drop down list, for criteria such
as age, birth date, dwelling type, household income, language spoken, relationship status, and even for such things
as owners of bank or retail cards and online accessibility. Following selection of the desired criteria, mailing leads
can be immediately purchased for download.
"Current technology has made it easy to select specific criteria from a database. Mapping tools have become
integrated with this technology to suit a range of uses," said Renee Jones, CEO of American Clearinghouse, Inc.
"With today's high-speed market, we have harnessed these resources to make it easy to generate consumer
mailing lists as well as affordable to obtain them."
The site also offers even more precise technology which allows users to draw their target areas on a map. With
this feature, data that lies within custom bound