The performance of small and medium scale enterprises SMEs in Nigeria seem to be adversely affected as a result of poor entrepreneurial orientation, hence, the need to carry out this study to identify the extent of the relationship that exists between proactiveness and customers patronage of SMEs in South East, Nigeria. Survey research design was adopted for the study, with a target population of 35,535 SMEs in the study region. A sample of 396 respondents were selected through the application of Taro Yamane Formula. Data collection was carried out through a structured questionnaire, while the analysis of the collected data was handled using descriptive and inferential statistics. Hypothesis was tested 5 level of significance. The Result revealed that there is a positive significant relationship between the proactiveness of SMEs and customer patronage r= 0.55 p value 0.05 . The study, therefore, concluded that entrepreneurial orientation is a key part of the survival strategies of SMEs as the proactiveness of the SMEs go a long way in building confidence in customers and retaining their patronage. Sequel to this, it was recommended among others, that the management of small businesses should build their anticipatory capacity to be able to take proactive steps to remedy situations to avoid devastating effects in the future. Chinedu Cosmas Onyemesi | Faith Chidi Onwuchekwa | Chike Kanayo Nwosu "Performance Implication of Entrepreneurial Orientation in South-Eastern Nigeria: A Small and Medium Scale Enterprises Perspective" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43930.pdf Paper URL: https://www.ijtsrd.com/management/business-economics/43930/performance-implication-of-entrepreneurial-orientation-in-southeastern-nigeria-a-small-and-medium-scale-enterprises-perspective/chinedu-cosmas-onyemesi
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 5, July-August 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD43930 | Volume – 5 | Issue – 5 | Jul-Aug 2021
Page 816
Performance Implication of Entrepreneurial Orientation in
South-Eastern Nigeria: A Small and Medium Scale
Enterprises Perspective
Chinedu Cosmas Onyemesi
1
, Faith Chidi Onwuchekwa
1
, Chike Kanayo Nwosu
2
1Department of Business Administration, 2Department of Marketing,
1,2Faculty of Management Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
ABSTRACT
The performance of small and medium scale enterprises (SMEs) in
Nigeria seem to be adversely affected as a result of poor
entrepreneurial orientation, hence, the need to carry out this study to
identify the extent of the relationship that exists between
proactiveness and customers patronage of SMEs in South East,
Nigeria. Survey research design was adopted for the study, with a
target population of 35,535 SMEs in the study region. A sample of
396 respondents were selected through the application of Taro
Yamane Formula. Data collection was carried out through a
structured questionnaire, while the analysis of the collected data was
handled using descriptive and inferential statistics. Hypothesis was
tested 5% level of significance. The Result revealed that there is a
positive significant relationship between the proactiveness of SMEs
and customer patronage (r= 0.55 p-value < 0.05). The study,
therefore, concluded that entrepreneurial orientation is a key part of
the survival strategies of SMEs as the proactiveness of the SMEs go a
long way in building confidence in customers and retaining their
patronage. Sequel to this, it was recommended among others, that the
management of small businesses should build their anticipatory
capacity to be able to take proactive steps to remedy situations to
avoid devastating effects in the future.
KEYWORDS: Performance,