Burst Media Acquires OTP Media
Deal Reinforces Burst’s Commitment to Empowering Vertical Content Online
April 07, 2010 09:07 AM Eastern Daylight Time
BURLINGTON, Mass.--(EON: Enhanced Online News)--Burst Media, (www.BurstMedia.com), a leading
provider of advertising representation, services and technology to independent Web Publishers, today announced it
has completed the acquisition of On The Phone Media Limited – which conducts business as OTP Media (OTP).
The strategic acquisition reinforces Burst Media’s position as the primary enabler of vertical content online and its
15-year commitment to providing complete advertising solutions to web publishers and advertisers.
OTP Media, established in 2002, has grown to become a leading advertising network in the United Kingdom with a
particular focus on premium advertising. OTP’s publisher relationships span verticals including parenting, automotive,
sport, food and entertainment.
Burst was the 16th largest ad network in the U.K. in February 2010, reaching nearly 12.3 million unique viewers.
OTP will further enhance Burst’s presence in the U.K. market while providing a platform to expand the services it
provides web publishers and advertisers. Advertisers will now have broader solutions to reach their target audiences,
and OTP will gain access to Burst’s proven resources, processes, systems and technology.
“OTP Media shares our core value of championing online vertical content and the web publishers that produce it,”
said Jarvis Coffin, CEO of Burst Media. “This acquisition adds to the value of what both companies can bring to
U.K. publishers and the resources they can put to work for U.K. advertisers trying to reach engaged audiences
online.”
Since its founding in 1995, Burst has focused on the Internet’s unique ability to deliver rich vertical content to
hundreds of millions of loyal visitors every day. Advertisers have recognized the value of vertical content sites and
have always been able to turn to Burst in order to reach their t