CoreMatrix and Aprimo Webinar Highlights the
Evolving Roles of Sales and Marketing
May 03, 2010 07:21 AM Eastern Daylight Time
RED BANK, N.J.--(EON: Enhanced Online News)--CoreMatrix Systems™, a leading Software-as-Service
(SaaS) consulting company, partnered with integrated marketing software firm Aprimo to host a webinar titled
“Tackling Real Issues between Sales and Marketing.” The webinar is archived and now available at
http://www.corematrix.com/resource-aprimo-training.htm.
Leading marketing experts discussed the changing roles of sales and marketing as the work of both teams become
more and more interconnected. An ongoing need for communication and feedback is essential among the two
divisions within a company. The webinar also provided concrete tips companies can use to align sales and marketing.
Participants discussed five key steps marketing teams can implement to ensure they are working transparently with
their sales colleagues. These pointers included:
l Step 1 – Tell the sales team what you’re doing
l Step 2 – Make sales a part of marketing
l Step 3 – Show sales what marketing is doing
l Step 4 – Leave the sales team with leads
l Step 5 – Tell sales what marketing did
Hosts and Panelists included:
l Joan Rothman; Vice President, Marketing, CoreMatrix
l Lisa Arthur; Chief Marketing Officer, Aprimo
l Jonathan Block; Vice President and Service Director, SiriusDecisions
l Allen Stiles; Director of Operations, Sales, Marketing & Business Development, Deloitte
About CoreMatrix Systems
CoreMatrix (www.corematrix.com) is a leading provider of business technology (BT) consulting services, systems
integration and support services for mid-sized and Fortune 500 companies. With industry-specific experience gained
from 1,000 CRM projects, CoreMatrix is dedicated to helping customers increase value from on-demand software
applications to quickly improve productivity and see a faster return on investment. CoreMatrix customers include
American Express® Travel Management Serv