Outdoor Banners: Have You Really Looked At Their Potential?
Businesses survive and prosper through publicity, which can be discreet or explicit. Publicity becomes effective when it catches the attention of
prospective customers, arouses their interest and creates desire for the advertised product, and finally leads to a feeling of urgency to act. Outdoor
banners have the potential to catch that attention of a wide group of passers-by, many of whom are your prospective customers.
Provided these banners are designed just right with these prospective customers and their interests in mind, the outdoor banners can prove superbly
effective in increasing the turnover and bottom line of your business.
Benefits of the Outdoor Banners
Outdoor banners are portable. They can be placed at the most suitable locations where your prospects tend to congregate or pass by. They do the
preliminary selling by creating awareness and interest, and can induce the prospect to come visiting your establishment, or buy your particular brand
of product from different establishments.
Outdoor banners are visible. Few messages can compete with outdoor banners in their visibility. Press ads can be easily crowded out by the
numerous other ads. TV ads are transitory and cost a fortune for each minute they are visible. Radio ads exploit only voice, which is far less effective
than sight. As they say, a picture is worth a thousand words.
Outdoor banners reach every person passing by. They are particularly advantageous when your product is useful to many different groups of people.
Reaching these very different groups through media targeted to each can be pretty expensive otherwise.
Outdoor ads are also less expensive than sending out salespersons to personally contact people residing at different areas. In fact, these
salespersons might never be able to reach households in No Cold Call areas. Similar is the case with phone campaigns, shut out by Don't Call blocks.
Outdoor ads also reach busy persons who might never get the time to sit down in front