5 Business Benefits of a LinkedIn Account

Your business needs to have a solid web presence to keep up with a competitive market. LinkedIn is one of the most important social media platforms for businesses and job seekers, as it can help you build connections and networks. Read on to learn how to build a LinkedIn business page and how it will benefit your brand. https://advdms.com/blog/5-business-benefits-of-a-linkedin-account

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Business LinkedIn company page social media LinkedIn Business page

About ADMS

Advanced Digital Media

Business LinkedIn company page social media LinkedIn Business page

5 Business Benefits of a
LinkedIn Account
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
LinkedIn is a valuable tool
to start networking for
your company and your
website on a worldwide
scale. By establishing your
presence on this social
networking site, you open
the door to establishing a
name for yourself and
gaining useful exposure 
to people interested in the
services and products you
have to offer.
When it comes to social
media marketing, the
benefits only increase
when you spread your
business onto different
platforms, and creating
a LinkedIn account is a
good first move, with
great potential, to kick
start your business.
Here are some of the
benefits of LinkedIn 
for business:
1. Increased Exposure
and Lead Generation 
LinkedIn is seen mostly as a
place for job hunters to earn
a decent paycheck for their
work, but the branding
aspects it holds can also
benefit the average business
owner.
For starters, you may start
to create a LinkedIn
business page that will
share information about
your business and what 
it is you want to achieve
with it. You engage with
the people that see your
page and the different
opportunities these
potential viewers may
earn from it.
One of the greatest benefits
of LinkedIn to most
businesses is keeping your
company page interactive
by engaging with your
audience through relevant
posts of the products and
services they followed to
see.
You can also boost
branding and even
revenue by making your
content shareable to a
larger audience, one that
may have not been
interested in your
products before. This
could mean small
informative blog-like
posts to infographics on
how your product may
benefit the average person.
With a LinkedIn
business page, the more
you post and the more
active you are daily, the
greater the chance for
your company’s page to
have a larger number of
followers.
2. Higher Level of
Credibility
LinkedIn is also seen as a
very trusted and reliable
source in itself, so having a
company page on this
website will show the
professionalism of your
business and even provide 
a sense of security, as
LinkedIn is a social media
website managed by
professional company
administrators.
3. Track Competition
Using a platform made
specifically for businesses
and job hunters alike
means there is an entire
catalog of different
companies competing.
Using LinkedIn’s
resources, you can see your
competition and find ways
to make your page stand
out,
whether by adding photos
specific to your business or
being more transparent
than your competitors,
speaking to your audience
directly in your posts, and
using visuals and audios.
Since this is all happening
on the same platform, you
can stay updated with 
your competitors and offer
more in your updates, such
as deals and discounts.
When you are the
administrator of your
LinkedIn business
account, you have full
reign over what goes on
there, including what is
posted by whom, but 
you also have access to 
the analytics. Most
personalized websites do
not offer as much data as
social media platforms
like this do, such as:
Looking into your
company’s follower
demographics.Full
information available for
viewing regarding your
company page activity
and follower traffic.
Identifying which posts
stand out and earn the
most likes/views.
4. Filtered Search
Results
Generating sales is easier
with a LinkedIn business
page. LinkedIn offers a
bunch of different search
options that you can use to
easily find your target
audience.
5. Customer
Management
With LinkedIn, you can
engage and manage your
customers’ queries
through messages,
comments, and surveys.
Any LinkedIn account
can do both public and
private messaging, which
is a good way to engage
with new prospects.
LinkedIn is a great
resource, with key metrics
and useful data that can
help improve your
business with real-time
information that is given
to you every time
somebody logs in and
views your page.
With all the tools the site
offers, it is entirely up to
you, as the business and
owner, to see how to make
the best of this
information. It also lets
you connect with users
who are interested in your
business and opens the
way to start professional
relationships with people
all around the world.
Are you looking for an
affordable social media
marketing company to
help you optimize and
perfect your business’
social media accounts?
You have come to the right
place. Advanced Digital
Media Services looks
forward to helping you
make your mark on the
internet.
info@advdms.com
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