Jun 30, 2019 | q1igocd702 |
Social Media is a marketing revolution that has broken out in a big way over the past few years. In this course, Bobby Owsinski shares helpful tips and best practices for online marketing and promotion that can help you harness the power of social media to promote your music and increase your fan base. You're a musician in the twenty-first century, and the culture and expectations have changed - especially when it comes to the way bands and solo artists promote and distribute their music. Obviously instructional videos for Christian musicians are not going to do nearly as well as music videos because your audience is anyone who loves artist promotion your music genre. Cover videos, if chosen wisely can provide a fantastic opportunity to attract potential fans to become familiar with your band, by covering a track that they'd like to hear. Once upon a time the music industry had a relatively uncomplicated business model - band or artist records song, record label sells song, artist and record label make money. While social media titillates fans with a voyeuristic glimpse into celebrities' daily lives, it can also open the floodgates to critics, trolls, and harassment. At the same time, people will, of course, realize where the image came from (Twitter in this case), and your name and handle are right there in the photo, so they won't have a problem finding you. If used smartly, these social media strategy tips can be the start of a wonderful and impressive social media engagement for any musician. Offer apps: Mobile SM marketing gives you an opportunity to share time-saving and useful features with customers and followers. Many artists hesitate to post full-length videos to Facebook because they want views and subscribers on YouTube. Interact with them and their content, share behind-the-scenes, personal and backstage photos or videos and host giveaways. Livestream interaction with other musicians and fans at the venue. Posting more regularly is not a bad thing, and yes, you can even share about the same thing multiple times (just don't do this with consecutive posts). In fact, in 2017, 90% of the most shared social media content have been videos. Your social media strategy needs to be implemented in groups of 10, that is 10 pieces of content which have been planned in advance. With social media, you can reach a wider audience. Meanwhile, labels and artists have continued to explore the marketing potential of YouTube with their own content - music videos, but also more.
Social media can help you build a fan base and connect with people in the industry. As a musician, it offers the chance to take control of your content, directly address your followers, and entice them with exclusive demos and b-sides.