Modern Advertising Methods For Buyers and Sellers
Just because there are masses of new and almost fashionable advertising formats out there, it doesn't mean that all of them will work in the type of
industry you are in, or meet your requirements as a buyer or seller. We take a look at some of the options in the ever changing world of advertising.
Even though there are many modern advertising methods to choose from these days, it doesn't automatically mean that the most up to date and
technologically driven formats are the best and most cost effective to use.
There is no doubt that advertising is all around us and our acts and behaviour can sometimes be influenced by advertising on the TV, radio, traditional
media formats and the internet.
Of course, they push our buttons in many different ways and the human mind can react to different designs and messages in a very focused, direct or
an almost subliminal fashion. It is this diversity that makes advertising so exciting.
Some of the most modern advertising methods involve technology and it seems the next big response generator will be the format that has a certain
WOW factor attached to it.
The three big players leading the way are in the areas of outdoor, mobile communications and the internet.
If you take a trip outdoors, you'll see that a lot has changed since the introduction of standard billboards on the side of the road, motorway or highway.
It is now more about positioning and impact than ever before and if you can add a highly desirable and interactive value to this, it becomes an
accepted and targeted proposition for advertisers and consumers respectively.
One of the striking new formats to emerge in this area is in underground and subway stations. This digital screen format allows advertisers to show
short, high quality video ads to commuters on a high definition moving canvas. What is also very exciting is the fact that advertisers can target
consumers by changing campaign messages to match things like in-store promotions and other special announcements