Augmented Reality Packaging Market - Global Industry Analysis, Size, Share, Growth, Trends, and
Forecast 2017 - 2025
Augmented reality is a technology that connects reality to the virtual world. It is gradually
becoming an important technology. In order to replace the traditional process of purchasing and
to increase customer engagement, major packaging manufacturers have started employing
augmented reality packaging. Augmented reality packaging also aids in reducing the sales cycle.
Tech-savvy customers are exhibiting increased interest in this technology. Augmented reality is
creating an impactful mark on the consumer packaged goods (CPG) industry and essentially
helping manufacturers bring more products to retailers and expand to new markets continually
and impressively. While several packaging manufacturers are still getting acquainted with
augmented reality packaging; major players such as Coco Cola, Kraft, L’Oréal, and Simmons have
already adopted this technology for demonstration, promotion, and product differentiation.
Looking for a complete analysis of competitive dynamics? , Get the PDF Sample Copy of this
Major growth drivers for the augmented reality packaging market include the increase in demand
for smart and digital packaging and rise in demand for FMCG products. Moreover, forthcoming
technological advancements, industrial development, and innovative techniques developed for
the use of augmented reality packaging would be key factors responsible for growth of the
market. The augmented reality packaging market has been witnessing high growth over the last
few years, owing to high demand from end-user industries based in the U.S., Germany, France,
China, and Japan. However, factors such as low awareness among consumers and restricted size
of storage devices may hamper the market in the near future.
Based on technology, the augmented reality packaging market has been segmented into head-