Follow our tips and watch your
AdWords account flourish
Welcome to â€œGrowing your business with
AdWordsâ€, a guide to help you ensure you
get the best results for your business with
AdWords advertising campaigns.
This booklet will provide you with all the tips and tricks you need
for your account to succeed:
1. Get the basics right
2. Expand your reach
3. Measure your success
Getting the most out of AdWords requires ongoing experimentation.
Whether youâ€™re brand new to AdWords or an AdWords veteran,
following the guidelines in this booklet will help you create and hone
your campaigns to give you the maximum possible return for your
If you are confused by any of the AdWords terms in this booklet,
there is a handy glossary at the back to help you out.
How AdWords works
Get the basics right
Understand how to structure your account
to make your campaigns thrive.
Learn how to choose the right keywords
to target your customers.
Get creative and write attention grabbing ads.
Expand your reach
Target customers who are browsing on sites
other than Google search.
Measure your success
Understand your success
Find out how to measure your performance and
get the best possible results for your business.
AdWords help resources
How AdWords works
AdWords is an automated auction. You write your ads and
choose relevant keywords (a keyword is the search term â€“
word or phrase â€“ that a person searching on Google types in
which will then trigger your ad). Then, a prospective customer
searches and all the ads with keywords related to their search
query are put into an auction, including yours.
The top ads will appear to your potential customer under the
heading â€˜Sponsored Linksâ€™, on the right-hand side or above
Google's search results. An interested customer will click on
your ad and be directed to your website.
Before we get in to the detai