The findings reviewed by GME stated that the Global Virtual Fitting Room Market would grow at a CAGR value of 20.0 percent from 2021 to 2026. With the fast-growing technology and digitalization of shopping and marketing, the market of virtual fitting room will grow exponentially. The increasing number of fashion outlets and brands has significantly influenced the customers lately with their virtual fitting rooms and the various features and characteristics that distinguish their services from the rest of the competitors in the market.
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By Component (Hardware, Software [On-premise, Cloud], Services [Installation, Support & Maintenance, Consulting]), By Application (Apparel, Beauty and Cosmetic, Eyewear, Footwear, Others), By End-use (Physical Store, Virtual Store), By Region (North America, Europe, Asia Pacific, MEA, and CSA).
Key Market Insights
· As per the component outlook, the software segment is the dominant segment in the virtual fitting room market.
· The virtual fitting rooms are most prominent in the apparel segment and hence this segment is the largest shareholder in the market
· Virtual Store segment as per the end user outlook is the largest segment in the market
· Else Corp Srl, AstraFit, Metail, FXGear Inc., Fision AG, Magic Mirror, MemoMi Labs Inc., Fit Analytics, and Perfitly are few prominent industry players.
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Component Outlook (Revenue, USD Billion, 2021-2026)
· Support & Maintenance
Application Outlook (Revenue, USD Billion, 2021-2026)
· Beauty and Cosmetic
End-User Outlook (Revenue, USD Billion, 2021-2026)
· Physical Store
· Virtual Store
Regional Outlook (Revenue, USD Billion, 2021-2026)
Rest of Europe
Rest of APAC
Central & South America
Rest of CSA
Middle East & Africa
Rest of MEA
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Global Virtual Fitting Room Market: Insights
The world today is drastically adapting itself to the e-commerce market. Retailers and brands have
taken over the internet with their wide range of products from clothes to footwear and other essential
accessories available at just one click. However, the traditional buying or shopping methods of these
products followed the strategy of trying them before buying them, which essentially required fitting
rooms or dressing rooms, which enabled the customers to try on the products before deciding to invest
their money in them. This strategy was the most beneficial engagement process for the customers in
the stores or outlets. However, with changing operations and increasing e-commerce business, the
“try it before buy it” strategy was challenging to achieve.
Today with the fast-growing technology and digitalization, the brand e-commerce stores and retailers
have brought in the virtual fitting room technology, which is similar or equivalent to the offline mode
or in-store fitting rooms. This technology enables the customers to virtually try on the outfits and check
their sizes or different styles that suit them the best before investing money into those items.
These fitting room technologies are brought into action by explicitly using the Augmented Reality (AR)
and Virtual Reality (VR), which enable the companies and retailers to create a realistic situation of the
fitting rooms for the customers on an online platform. These virtual fitting rooms initially worked with
two-dimensional simulators; however, technological advancements have replaced the 2D models with
three-dimensional simulators. These 3D solutions and simulations enable them to create fitting rooms
with a 3d mannequin, which is generated by utilizing real photos and simple body measurements
given by the customers,