10 Must-Have
Features of a Hybrid
Event Platform
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E-Commerce Marketing
Plan
What is a Hybrid Event
Platform?
● A Hybrid Event Platform is an online
platform that enables virtual attendees
to join ongoing live sessions virtually
from remote locations via any device or
browser supported by an internet
What is a Hybrid Event?
A Hybrid Event is an amalgamation of live physical and
virtual events. It comprises the best of both the event
worlds.
According to a survey conducted, 75% of individuals are
ready to partake in hybrid events as compared to
physical.
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E-Commerce Marketing
Plan
Must-Have Features in a Hybrid Event Platform
#1 Networking and Engagement Features
Hybrid events must contain special networking as well as
engagement features that play a major role in uplifting the overall
experience.
❏ Live audio/video chats with attendees exhibitors and speakers
❏ Live tech chat
❏ Live polls and surveys
❏ Q&A sessions
❏ Request call backs
❏ Schedule Direct appointments
❏ Virtual networking tables
❏ AI-Matchmaking
❏ Whatsapp Integration
❏ Business card exchange
#2 Custom Environment
A hybrid event platform must offer the facility to create a
custom environment for any event. Change the Look and
feel of your entire event as per brand image
❏ Customise exhibition halls
❏ Auditorium
❏ Lobby
❏ Reception, and a lot more.
#3 Reliable Analytics
Analytics play a major role in determining the performance metrics of an
event.
❏ Helps in determining the necessary information regarding a hybrid
event.
❏ Allows to analyse what activities are admired by their viewers and
what they did not like.
❏ What features are liked by attendees and what not
❏ Helps in taking required measures for future events.
#4 Attendee Footprinting
Track the exact digital attendee journey at the event right from the start till
the event ends.
❏ Keep a track of the digital audience’s footprints.
❏ Capture how they navigated, booths they visited, what they interacted,
shared or downloaded.
❏ Allow organisations to analyse which is t