Craft Brewers Alliance and Kona Brewing Co.
Strengthen Partnership by Agreeing to Merge
As a Wholly Owned Subsidiary Kona Brewing Will Remain Hawaii-based, Enhance Distribution and
August 03, 2010 09:09 AM Eastern Daylight Time
PORTLAND, Ore.--(EON: Enhanced Online News)--Craft Brewers Alliance, Inc. (CBA) (Nasdaq: HOOK), has
entered into a merger agreement that will strengthen a nine-year partnership with Kona Brewing Co. (Kona). As a
result of the merger agreement, Kona will become a wholly owned subsidiary of CBA and have the opportunity to
expand its brand and distribution while maintaining its craft brewery operations in Hawaii.
“We are thrilled to welcome Kona Brewing fully into the Craft Brewers Alliance family,” said Terry Michaelson,
CEO of CBA. “Over the past nine years, we have worked alongside Kona to help build the brand in Hawaii and on
the mainland, and we have been continuously impressed by the quality of Kona's hand-crafted beers and their
reflection of Hawaii’s heritage and culture. We look forward to new opportunities to grow the Kona brand.”
CBA is an independent, publicly traded craft brewing company with a history of partnering with authentic beer
brands including Widmer Brothers, Redhook and Goose Island. The merger will assist Kona by providing the
financial, marketing and distribution capabilities that it needs to share its “Liquid Aloha” with more consumers in
Hawaii and the U.S. mainland.
“We’re excited about unlocking the full potential of Kona’s unique brews, and Craft Brewers Alliance has been a
real advocate for our brand and our story,” said Mattson Davis, president and Chief Executive Officer of Kona.
“This strengthened commitment to our partnership has been nine years in the making and provides us with the
resources and expertise to take our operations to the next level. CBA has always respected and shown appreciation
for our tradition, culture and passion for brewing exceptional beers in Kailua-Kona on Hawaii’s Big Island.