American Business Media
Digital Workflow Survey
The ABM Production/Manufacturing Technology Committee mailed a survey to over 100
members of the association with production related titles to track b2b publishing
companies in regard to digital workflows. Thirty-two surveys were returned which
represented a 30 percent return.
The results of the survey indicate that virtually every respondent is using Computer to
Plate Technology. In fact, only two respondents said they are currently receiving less than
50% of their ads digitally. The move to a PDF workflow appears to be taking hold with
50% of respondents preferring PDF files. Some other survey highlights:
72% of publishers archive their ads internally.
72% of ads arrive correct.
93% of publishers correct ads with problems when possible.
35% of advertisers charge for corrections.
80% are transmitting “locked down” files to the printer.
84% of publishers are accepting digital transmission of ads.
American Business Media Digital Workflow Survey
1. Who archives your digital ads? You - 72%; Printer - 16%; 3rd Party - 12%
2. Do you correct ads with problems? Yes - 93%; No - 7%
3. What percent (estimated) of ads arrive correct? 73% average
4. Do you charge for corrections? Yes - 35%; No- 65%
5. Have you had to hire additional staff since incorporating CTP? Yes - 6%; No - 93%
6. Have you reduced staff since incorporating CTP? Yes - 25%; No - 75%
7. What kind of proofs do you submit to your printer for edit pages?
Non-Swop certified (ink jet, lasers, etc): 64%
SWOP certified (matchprint, Epson stylus, etc): 25%
8. What kind of proofs do you prefer from advertisers?
Non-Swop certified (ink jet, lasers, pdf, etc): 13%
SWOP certified (matchprint, Epson stylus, etc): 87%
9. How is editorial content supplied to your printer?
Electronic Transmission (FTP, WamNet, etc): 65%
CD or Other Hard Media: 35%
10. How is edi