Read through the two texts below and decide which text is more cohesive. How did you decide? Text A Attracting customers to buy your products and services needs a great deal of research and planning to ensure the money you invest in gaining customers pays off. This is normally achieved through market research and involves finding more about the people you hope to sell to. Armed with this information you can then formulate an effective plan of action based on your evidence. Once you are aware of the needs of your potential customers you need to examine your product in detail, fix a suitable price which will help your product sell, ensure you choose the correct method of distribution and select an appropriate promotion to attract your audience. This is known as the marketing mix and can help your business to spend money wisely with the best results Text B Attracting customers to buy your products and services needs a great deal of research and planning to ensure the money you invest in gaining customers pays off. Firstly, there is market research and involves finding more about the people you hope to sell to. Secondly, formulate an effective plan of action based on your evidence. Furthermore, it is important to examine your product in detail. Moreover, you should fix a suitable price which will help your product sell, ensure you choose the correct method of distribution and select an appropriate promotion to attract your audience. So this is known as the marketing mix and in summary it can help your business to spend money wisely with the best results. Dominic Cole’s IELTS Blog www.dcielts.com