The 7 Rules in Writing Content for a Vacation Brochure
Do you think that writing content for a color brochure is easy? Well, it is not, especially if you want to create a specific kind of brochure, such as a
There are rules that you have to follow to make sure that the brochure printing goes off well - with effectively written content. Let me layout for you all
these rules in writing content for a vacation brochure in this article. I hope that this would give you a good framework for writing effective messages.
1.	Adopt a positive and energetic style - One of the rules in writing is to try to adopt a positive and energetic style. You are not making an awareness or
a corporate brochure here. You are creating something that needs readers to get excited about travelling and going on a vacation. Therefore, it is
important that the style of writing is a little bit less formal, positive and energetic. Use some great adjectives in the descriptions and try to be visual and
emotional with the writing. This rule should set the mood right.
2.	Use key powerful words for impact - Now, another important rule in writing is to use key powerful words for impact. The words of course will vary for
different travel destinations, but the keywords should be related and descriptive of what people can expect and should want in their travel destination.
For example, for a beach destination, good and powerful keywords would be sun, golden sands, cool azure waters, secluded, relaxing, etc. You must
litter your composition with these key words so that readers will be engaged and respond. This makes for an effective and powerful brochure with text
that has impact.
3.	Create different sections with topics that matter - Now, in terms of the text layout, it is important to write in different sections with topics that matter.
Divide your written text content into several detail sections for accommodations, amenities, special features, business details, travel details etc. This
must all be compartmentalized and organized so t