Presented by Daniel Toriola
Email marketing can be a very effective tactic for today’s retail store. In an economy where competition is
intense, email marketing can give you the extra boost you need to get people into your store and increase
sales.
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Email Marketing Lingo
By Rudy Barell
When doing some research on email marketing, it is important to know some buzz words, key
words, and things to consider so that you are properly informed. As a small business owner email
marketing will greatly benefit you, as it helps you stay in contact with your current client or potential
clients. It is an important service that can greatly increase sales. Therefore it is important to be
informed before making a choice on the email marketing solution you are choosing.
The following is a glossary of email marketing buzz words that you might come across, and what they
mean to you and your business.
Deliverability: This is a term that refers to the success of your campaigns being delivered to your
subscribers. Think of it as deliver-ability. The deliverability of a system is dependent upon the
relationship that your email marketing service provider has with the Internet Service Providers (ISPs).
The top ranked email marketing will have set up communications with all the ISPs, which enhances the
deliverability of your emails.
I.P. Address: This is an identification number that gets associated to your computer. When accessing
web-pages and browsers, or sending out email, the device that you are sending from has an IP
address associated to it. It can be likened to your "passport" to the Internet. For email marketing, an IP
address gets assigned a reputation based on the content of your emails and the previous times you
have sent out. By receiving many spam complaints, or a large percentage of bounce-back numbe