Content Marketing Benefits of
Audio and Video Transcription
Accurate transcripts can
make the video and audio
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As part of their SEO and content marketing efforts, most businesses create
video and audio contents including podcasts and narrated slideshows. As
search engines cannot crawl through video content directly, but can crawl the
text, it is important to add transcripts to such content. A reliable online
transcription service can provide accurate transcripts of audio and video
content to improve accessibility to the information.
Transcripts can improve the ranking of your video page. You can also include
titles and subtitles and link the content to other relevant pages on your site.
Subtitles on videos can increase engagement with the content. Similar to video
transcripts, optimizing podcast transcription can also boost content marketing.
Make sure that the transcript is edited and the text and speaker transitions are
How Transcripts Benefit Content Marketing
Including transcripts with videos and podcasts can -
• increase engagement with your brand
• make referencing easy for customers
• help customers know your brand better
• encourage viewers to visit other pages of the site
• promote your advertising efforts
• allow search engines to identify the correct search terms
• permit affiliates to use video transcripts as PLR (private label rights)
• help people who have difficulty watching or hearing video
• make multimedia content searchable for search engines and users
Error-free transcripts added to videos or audio content and timely podcasts of
videos can improve search engine ranking and boost customer satisfaction.
Transcription outsourcing companies with relevant experience can provide
accurate and timely po