Aniden Impacts the Fashion Industry with the Spring 2010 Digital Clutch
From Product Development to Product Launch, Aniden Plays Key Role
Houston, TX, May 05, 2010 --(PR.com)-- This Spring, Hewlett-Packard released the Mini 210 Vivienne
Tam notebook, HP's second-edition digital clutch. The stylish notebook is designed by world-renowned
designer Vivienne Tam and inspired by the classic Chinese love story, “Butterfly Lovers.”
Collaborating with Hewlett-Packard and Vivienne Tam, Aniden played a dominant role in the
development and launch of the fashionable notebook. Their pattern exploration influenced the design of
the notebook's lid, as did their color refinements.
In addition to our product design efforts, our artists created 3D photorealistic product renders to
successfully communicate Vivienne Tam's “Butterfly Lovers” theme and showcase the HP Mini 210
notebook. These assets have now been leveraged onto marketing campaigns, as well as a 3D product
animation and technical documentation, both developed by Aniden.
Aniden's package design for the HP Vivienne Tam notebook includes a chic, sophisticated box, and is
unlike any other notebook out-of-box experience. A sleek, metallic champagne paper was selected for the
box and internal components, which include a quick set-up guide and notebook manual designed by
Aniden. They also added a printing method to the metallic paper to emulate the brushed finish of the
“The packaging system embodied all of the special characteristics which have made the Vivienne Tam
Special Edition so popular: an effortless elegance, which with time reveals an intense attention to the
details. We were able to create a luxurious presentation for the product, fully transporting it into the world
of fashion and style,” says Serena Lin Bush, Creative Strategist at Aniden Interactive.
Aniden Interactive is a Digital Design Agency made up of 3D artists, multimedia designers and user
experience experts who help expedite product life cycles and elevate brands. Aniden creates digital