UNITED STATES OF AMERICA
FEDERAL TRADE COMMISSION
In the Matter of
) DOCKET NO. C-3747
The Federal Trade Commission, having reason to believe that
AmeriFIT, Inc., a corporation ("respondent"), has violated the
provisions of the Federal Trade Commission Act, and it appearing
to the Commission that this proceeding is in the public interest,
Respondent AmeriFIT, Inc., is a Delaware corporation with
its principal office or place of business at 166 Highland Park
Drive, Bloomfield, Connecticut 06002.
Respondent has manufactured, advertised, labeled, offered
for sale, sold and distributed products to the public, including
"Fat Burners," "Fast Burners," "Improved Formula Fat Burners,"
and "Extra Strength Fat Burners" (collectively, "the Fat Burners
products"). These products are "foods" and/or "drugs" within the
meaning of Sections 12 and 15 of the Federal Trade Commission
The acts and practices of respondent alleged in this
complaint have been in or affecting commerce, as "commerce" is
defined in Section 4 of the Federal Trade Commission Act.
Respondent has disseminated or has caused to be disseminated
advertisements and promotional materials for the products
referred to in Paragraph 2, including but not necessarily limited
to the attached Exhibits A and B. These advertisements and
promotional materials contain the following statements:
"WHEN IT COMES TO WEIGHT LOSS THERE’S NOTHING LIKE IT!
FAT BURNERS™ is a 100% natural lipotropic formula designed
to help people from every walk of life achieve the physique
they desire. Fat that once created personal unhappiness and
posed a hazard to one’s health can now be utilized to one’s
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advantage. FAT BURNERS™ may help active individuals lose
weight and increase vascularity by increasing the body’s
ability to burn fat for energy. . . . 100% NATURAL WEIGHT
LOSS SYSTEM." (Exhibit A).