Pay Per Click (PPC) Marketing Services
PPC is a mode where the advertiser pays the service provider for the clicks made by various visitors on links to his website. In other words, depending
on the number of visitors to the website, the payment is made to the service provider. So, the advertiser has to ensure that each click generates some
business and it should not be a casual click. This calls for a regulatory mechanism so that only genuine clicks to the website are allowed.
What determines the click?
All clicks to the website should not be construed to be a genuine click. One of the driving reasons causing a person to visit the website is the keywords
used in the site. So, it is essential that right keywords should be used so that through a mere reading, the visitor must be able to make out whether the
information that he is looking for is available in the particular site or not. To regulate the visitors, the terms should be as clear and crisp as possible. It
should be direct and in lucid language. If the advertisement is aimed at a particular group or class of people, then that should be clearly mentioned.
This can be achieved by including a proper search term in the advertisement. A well-laid out FAQ with clear cut answers or clarifications will be an
added advantage. By following these methods, the visitors will very clearly know what they get from the website. So, casual or fake visitors can be
Many PPC engines allow the advertiser to set the maximum limit for clicks to the website. By this method, the cost can be reduced. Do not bid on
keywords and if need be, suitably alter the keywords so that it would result in savings. Before bidding for PPC, consult those who have already had
business with the service provider and take their opinion before bidding.
Use the search engines:
To have effective PPC, the search engines should be utilized properly. Most of the search engines have provided for proper monitoring of PPC. These
mechanisms should be used. The success of PPC depends on how effec