3 Techniques That Will Actually Make a Difference In Your Email Marketing
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However…before you send another email, consider
this: the majority of entrepreneurs have no idea
how to use email marketing effectively. And
they’re losing out on thousands, even millions of
dollars because of it.
You see, the truth is most small business owners
will spend their time worrying about things like:
• What subject lines get the best open rates?
• Are there SPAM words I should avoid?
• How long should my email be?
• When is the best time of day to send my email?
And so on…
A complete list could fill the entire page. But when it
comes right down to it, there is a bigger picture here
that most business owners are missing. While they’re
busy debating subject lines, deciding how to sign
their emails, and rejoicing over 1 – 2% increased
response rates, other, more important issues are
neglected. And that’s when:
• A promotional email is sent to an existing
customer-who already made the purchase at
• A man receives an email inviting him to a
Woman’s Stress Management Course
• A prospect signs up to be on a mailing list then
doesn’t hear anything from the company for 3 or
• An email marketer gets more SPAM complaints
Having never learned effective email marketing
strategies, small business owners are either oblivious
to the mistakes they’re making, or they fight the
symptoms of the problem and not the problem itself.
They believe: if open rates drop…they’ve got to find
a more responsive list or hire a copywriter to write
more compelling subject lines. If no one jumps at
the promotion…it’s because they delivered their
message on the wrong day of the week. If their email
messages aren’t being delivered to the inbox…it’s
time to find a new email marketing service.
Look, successful email marketing is NOT determined
solely by subject lines. It cannot be achieved by just
avoiding SPAM words.