APT Awarded Consumer Goods Technology Editors’ Pick Award
Consumer Goods Technology (CGT) recognizes APT as a company that is making an impact in
the consumer goods industry.
Washington, DC (PRWEB) January 25, 2010 -- Applied Predictive Technologies (APT), the world leader in
helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing,
targeting, and tailoring strategic and tactical actions for maximum impact and profitability, announced today it has
been named to CGT’s Annual Editors’ Pick list.
The Editors’ Pick section is designed by Consumer Goods Technology (CGT) to recognize companies that are
making an impact in the consumer goods industry. The recognition appears in the much-anticipated 10th annual
Readers’ Choice issue, and reflects the editors’ perspective on promising solutions with real impact on issues and
processes that are especially challenging in CPG companies.
Applied Predictive Technologies' CEO Anthony Bruce attributes APT’s success to the company’s advanced
technology platform and consulting support. “We are excited to be recognized by CGT,” said Mr. Bruce. “For
years, APT has been a close partner with leading consumer goods companies, such as Kraft Foods and American
Greetings. We are proud of APT’s record of providing a Test & Learn capability that enhances strategic
decision-making and drives bottom line performance for companies across a wide array of industries, including
retail, financial services, and hospitality.”
APT’s enterprise SaaS solutions help CPG companies with consistent evaluation and optimization of a wide
range of strategic and tactical initiatives for all brands in their portfolio to inform decision-making across sales,
marketing and retail servicing. APT CPG customers include Kraft Foods, Owens Corning, Hanes Brands, and
American Greetings, as well as a majority of the top 20 Food/Drug/Mass retailers. APT is the only Test & Learn
solution provider with active customers on both sides of the trading divide.