Carl’s Jr. Oklahoma Franchise and Tetherball
Roll Out Mobile Rewards Program with
Redemption Rates of up to 39 Percent!
Best Thing since the Invention of the Big Carl™ Burger Offers Juicy Opportunity That Customers Can
Sink Their Teeth Into!
May 24, 2010 08:03 AM Eastern Daylight Time
INDIANAPOLIS--(EON: Enhanced Online News)--Tetherball, an industry leader in mobile loyalty and rewards
solutions, and Star Chasers Oklahoma, today announced the launch of the mobile rewards program for Carl’s Jr.
Oklahoma stores. The charbroiled burger chain known for its innovative menu offerings and creative advertising has
chosen Tetherball’s robust mobile marketing solution to connect with customers and make it even easier for them to
get great offers.
“We see mobile marketing as a functional and complementary solution that we’ve been able to easily integrate with
our existing marketing and advertising programs, thanks to the great help we’ve gotten from Tetherball,” said Troy
Beats, Vice President of Marketing/Operations for Star Chasers Oklahoma, Inc., franchisee of 39 Carl’s Jr.
locations. “This new medium allows us to reach a broad range of customers well beyond our loyal base of core
‘young hungry-guy’ customers. Most people today, young and old, are using their mobile phones for just about
everything, especially when they are out and about and thinking of where to eat.”
The Carl’s Jr. Mobile Rewards program is up and running in 37 Oklahoma locations and two Northern Texas
locations – and has seen redemption rates as high as 39 percent. Customers opting into the program receive, on
average, one text coupon offer per week. What’s more, tracking mobile program success is simple – text offers
include special promotional codes within the message that allow stores to keep track of redemptions via their point-
of-sale systems.
“Tetherball’s experience in the fast food industry has been paramount in the successful deployment of our mobile
loyalty program,” said Beats. “Starting something new and