Clear Channel Makes a Bold Commitment to
HIV/AIDS in Lead up to National HIV Testing Day
New Messages and Expanded Online Information Resources Launched in Partnership with “Greater
April 01, 2010 09:03 AM Eastern Daylight Time
SAN ANTONIO--(EON: Enhanced Online News)--Clear Channel Communications, Inc. has announced a bold
new effort to broadcast information about HIV/AIDS and promote HIV testing as part of Greater Than AIDS, a
coordinated response to AIDS in the United States. Leading up to National HIV Testing Day (June 27), Clear
Channel Radio’s Urban, Urban AC, and Inspirational/Gospel radio stations in more than 60 markets will air new
public service announcements (PSAs) which will direct listeners to targeted online resources that provide lifesaving
information about HIV/AIDS and local testing resources. Additionally, Clear Channel and Greater Than AIDS will
debut a 30-minute radio program in June as part of the partnership. In conjunction with the effort, Clear Channel
Outdoor has placed more than 1500 Greater Than AIDS billboards and other outdoor ads in 19 markets hard-hit
by HIV/AIDS across the country.
This expanded effort is part of Clear Channel’s broader corporate commitment to Greater Than AIDS, a national
movement that responds to the continuing AIDS crisis in the United States, with a particular focus on the severe and
disproportionate impact of HIV on Black Americans. Of the more than 1.1 million people living with HIV/AIDS in
the U.S. today, nearly half are Black Americans. According to the U.S. Centers for Disease Control and Prevention
(CDC), an estimated one in five people living with HIV in the United States do not know they are infected.
Launched last year as a private sector response to the Obama Administration’s call for a renewed focus on the
domestic AIDS crisis, Greater Than AIDS is a multi-faceted outreach effort that includes an extensive media
campaign and community events and activities.
The new radio PSAs released today were produced b