aloft hotels / Starwood
Meg Connolly Communications
High Resolution Press Images: www.PumpOne.com/pressimages.html
THREE, TWO, ONE: PUMP!
aloft SM HOTELS and PUMPONE Forge Exclusive Partnership
Launching Portable Personal Trainers for Road Warriors
WHITE PLAINS, NY – April 28, 2008 – aloha! Starwood Hotels & Resorts Worldwide,
Inc. (NYSE:HOT) and its much anticipated new lifestyle brand, aloft hotels, today
announced an industry-exclusive partnership with PumpOne. The partnership—designed
for the tech-savvy aloft hotel guest—is the new tWist SM in on-the-road fitness programs.
aloft hotels, Starwood’s eighth hotel lifestyle brand, opens its doors to guests this
summer. All aloft hotels feature re:charge SM —a purpose-built fitness facility with
state-of-the-art equipment from Life Fitness ®. The 650 square foot space is designed to
combine fitness and fun.
PumpOne provides convenient, customizable workout programs for use with
image and video-ready handheld devices such as the iPod, iPhone, Blackberry, Treo and
others. Created in 2005 by Craig Schlossberg, a pioneering software engineer, and
Declan Condron, an exercise physiologist and exclusive New York personal trainer,
PumpOne designs personal training programs which make it easy for guests to take their
routines with them when they travel on the road.
“Our guests tell us that fitness is a priority and that while traveling, it can be
challenging to stay on track” said Robin Korman, Vice President of Marketing for aloft
hotels. “PumpOne is the ideal fitness partner, with technology at the foundation of their
workouts. We are working closely with them to design workouts specifically for aloft
guest rooms and re:charge, as well as workouts that utilize everyday travel items such as