AppCity.com Launches First Universal Market
Store for Smartphone Applications
Led by Mobile Marketing Pioneer Paul Amsellem, AppCity.com
Delivers Unique Multi-Device, Multi-OS Destination for Apps
June 03, 2010 06:03 AM Eastern Daylight Time
PARIS & NEW YORK--(EON: Enhanced Online News)--The first global online store for mobile applications,
AppCity.com, has launched a multi-lingual destination, at www.appcity.com, that offers smartphone subscribers an
unlimited monthly plan for both free and paid mobile apps. AppCity.com offers the largest global catalog of
smartphone apps - more than 225,000 – for iPhone, Android, Nokia Ovi, BlackBerry, and Windows Mobile users
and offers the broadest search engine for mobile apps. Initially available in English and French, AppCity.com will
soon expand to Spanish and Chinese language versions by the end of summer 2010.
North American subscribers can initially use AppCity.com’s unique search engine to discover apps and buy them
from their respective app stores, such as iTunes or Android. The full one-click U.S. version of AppCity.com will be
launched by the end of summer 2010.
AppCity.com will offer a combined advertising-supported and subscription-based business model. The company
plans to develop vertical mobile app stores for brands, media companies and mobile carriers and create a broader
destination for app developers.
The company, based in Paris, was founded by its CEO Paul Amsellem, a mobile marketing pioneer who founded
both Phonevalley, France’s first SMS provider, and Cellcast-Interactif, which was sold to Silverback Media,
recently rebranded as Adenyo, where he developed mobile marketing campaigns for leading European brands,
including Nokia, Canal+, and Sony Ericsson, among others. Amsellem, as co-founder of the French Mobile
Marketing Association, is a sought-after speaker, and is the author of ‘Mobile Marketing Essentials, Strategy & Best
“The smartphone revolution has reached a tipping point where mobile apps will