The Tested and Proven Framework to Creating a Great Brand Name for your Company, Product or Service.
Tested & Proven with tens of our branding clients. Checkout our work at www.pencil-designs.com and Behance Portfolio here
7-STEPS TO CREATE
by: Moneer Kilany - Branding Consultant
YOUR BRAND NAME IS
THE FIRST WORD IN YOUR
STORY. TAKE THE TIME TO
MAKE SURE IT’S A GOOD
REGARDLESS OF WHAT STAGE YOU’RE AT,
THESE STEPS SHOULD HELP YOU FIND THE
PERFECT NAME FOR YOUR BUSINESS.
YOUR NAME IS YOUR FIRST IMPRESSION. IT’S
PART OF YOUR IDENTITY, IT’S PART OF YOUR
BRAND, IT’S WHAT IMMEDIATELY
DIFFERENTIATES YOU FROM OTHERS, IT’S
WHAT PEOPLE WILL USE TO REFER TO YOU AND
REFER YOU TO OTHERS.
Framing the Quest &
Setting the Rules
If you start to randomly wander about in search of names, chances
are you’ll get nowhere fast. The key is to organize the hunt.You’ll
need to set timelines, objectives, milestones, agendas, roadmaps,
etc. to guide the people undertaking the exercise. You’ll also need
to identify those people and communicate the rules clearly. This is a
creative endeavour, and nothing can sap people’s creativity faster
than boredom or feeling that they’re wasting their time.
Soul Searching & Getting
You’ll need to assemble the team and introspect deeply about your
business to find out what it really stands for. This is why it’s important to
include anybody who can bring value to the discussion, even if it doesn’t
seem at first glance that they should be deciding “company strategy”.You
should start by identifying the industry in which you’re functioning, your
business model, the customer segments you’re targeting, the value
proposition you’re offering them, and the personality of the brand. It might
help to come up with a short statement that sums all that up.
It always pays to know who you’re up against. Who are your
competitors? Are they local or global? Do they compete with you
directly or indirectly? Is there anybody you admire in the industry?
What do you like about them? What do you dislike? Is there
anybody you hate? What do you hate? Is there anything you like